So often businesses are pressured to execute marketing strategies that push the numbers, the impressions, and the quick ROI. Before you know it, customers are dollar signs and relationship building is based on an automated funnel. This can lead to some tricky territory when it…
By now you’re probably quite familiar with the power of using social media as part of your company’s marketing strategy. You’ve heard the head-turning statistics like how 96% of businesses are now using social media in some capacity to enhance their marketing efforts, or how…
In today’s digital world where you can order anything with the click of a button from the comfort of your own home, less people are venturing out into stores. Retailers have been faced with the challenge of creating an inviting and enticing environment for customers…
Watching movies is a favorite past time and hobby of many people. Whether going out to the theatre or curling up on the couch, watching a good film is a great way to escape the stressors of everyday life and indulge in some fantasy. For…
Did you know that the first 3D printing inventions date back to the 1980s? Dr. Kodama of Japan had originally begun the development of technology that produced three-dimensional prototypes for product development. The first patent belongs to Charles (Chuck) Hull, who went on to co-found…
Everyone knows how effective vehicle graphics can be for advertising. We have all been captivated by branded cars and trucks on the road, but what exactly is it that draws our eye to them? Could it be the intriguing graphics and striking imagery, the vivid…
Since the dawn of time, people have come up with new and creative ways to interact with each other from a distance. Since the emergence of the Internet, the days of telegraphs and carrier pigeons are far behind us. Social media has made it extremely…
Have you ever found yourself recalling a certain advertisement or TV commercial that you saw and aren’t sure why? Advertisers use sneaky, yet smart strategies created around human emotions for capturing the eye and the memory of viewers. People make most of their purchasing decisions…
You’ve spent a lot of time carefully and strategically establishing yourself as a brand and crafting your image: creating a logo identity and branding color palette, writing a mission statement, shaping your messaging and developing a website that perfectly reflects all of these efforts. As…
We have all seen and heard of celebrity endorsements. While they remain relevant and can still increase revenue, there is a newer, more cost-effective method of advertising and selling products: influencer marketing. Influencers are everyday people on social media who have developed a large following…