One of the best ways to get in touch with your target audience is to seek them out directly. Instead of waiting for them to come across your ad, bring the advertisements to them, via email or snail mail. Here are a few factors to…
What’s the difference between practically free tap water and the $4 bottle of Fiji water? Both use the same ingredients, so why would anyone pay more money for something they can have for less? The answer can be complex and intriguing: branding. What is branding?…
There is no company better than Coca-Cola who understands the power of brand loyalty. Since its creation in 1886, it has become of the most well loved brands today, with the average person consuming a Coke product every four days. But what separates Coke from…
It’s no secret that the job market is more competitive now than it has been in the past. Having an internship on your resume could be the very thing that separates you from your peers. Employers want to know that you’ve been motivated to reach…
When it comes to website development, you may be faced with several options. Do you go with an independent designer? Maybe a do-it-yourself template? Or is it best to hire a web development firm? It’s important to fully weigh your options before making this pivotal…
In September 2011, Google launched its very own social network, Google+. Soon after, the company announced it would be phasing out Google Places and integrating its content into Google+ as Google Plus Local, making it even more beneficial for businesses to join and maintain an…
With mobile web now firmly in place as a frequently used entity, responsive website design has become one of the latest trends in the world of website development and useability. Users no longer rely solely on a desktop computer or laptop for accessing their favorite…
Finding employment by networking with a friend or colleague is not new. It’s considered to be one of the most successful ways of landing a job: according to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. In addition, networking…
Retargeting and SEM are two popular buzz phrases in online marketing. SEM (Search Engine Marketing) is the process of promoting a website in search results pages and other website pages. Retargeting involves placing ads in a user’s web browser based on keywords and related terms…
Thanks to the extreme popularity and growth of smartphones and tablets, mobile advertising is one of the fastest-growing areas of digital advertising. According to Nielsen research, as of February 2012, almost half of all mobile phones in the U.S. were smartphones. Furthermore, about one third…
