A rising trend in many online business strategies is the launch of online, membership-based communities. These communities are formed by a company creating a private online space and requiring membership sign-up. In return, those registered members gain access to exclusive information, targeted support, and the…
It’s quite common when discussing marketing and advertising strategies to bring up the competition. Moreover, there’s much dialogue around how to set your brand apart, beat the competition and stay ahead of the game. Cue in the strategy and rising trend of co-branding that’s changing…
Chances are if you’ve looked into video marketing strategies, you’ve heard the advice to keep videos short and sweet as to hold the attention of viewers. While there is much to be said about our short attention spans as consumers, as with everything in life,…
When it comes to color standards, Pantone has been a pioneer since 1963. Founder, Lawrence Herbert, created a system to help standardize colors for print and design industries, which has since become a leading force in most marketing and advertising campaigns. Each December the Pantone…
If you’re reading some of the articles out there on changes in consumer behavior, it’s easy to think that the entire concept of brand loyalty is dead. After all, 90% of common household goods brands like Bounty paper towels or Tide detergent were seeing a…
Instant gratification has become a standard in how we receive information. Whether it’s shopping online, music, book or informational downloads, or a favorite TV show, we’re living in an era of information on demand. And there are certainly no exceptions when it comes to providing…
Feeling like your email list has lost its beat? With the average consumer exposed to over 90 minutes of advertisements a day, it can be hard as a marketer to keep email subscribers and engagement up, let alone get the attention span of your audience….
With all the different social media platforms out there it can get very confusing as to which platforms are best for your business. While it may seem that you should keep up with ALL the different social spaces, it’s important to take a look at…
It seems like we’re just catching onto marketing to millennials, but now with a new generation rising, more change is in store. In the coming years, Generation Z, those born after 1995, will account for 40% of the consumer market. As this generation reaches adulthood,…
Hashtags have been around for a few years now, and if your company is still wondering why on Earth we’re throwing the pound symbol all over social media, you’re not alone! Hashtags, when used strategically, can be a great tool to increase engagement and visibility…