With all the different social media platforms out there it can get very confusing as to which platforms are best for your business. While it may seem that you should keep up with ALL the different social spaces, it’s important to take a look at…
It seems like we’re just catching onto marketing to millennials, but now with a new generation rising, more change is in store. In the coming years, Generation Z, those born after 1995, will account for 40% of the consumer market. As this generation reaches adulthood,…
Hashtags have been around for a few years now, and if your company is still wondering why on Earth we’re throwing the pound symbol all over social media, you’re not alone! Hashtags, when used strategically, can be a great tool to increase engagement and visibility…
Remember the days when you could simply write blogs, toss in the keywords, and rank on Google? If you’re one of the many businesses out there feeling the frustration of content marketing, you’re certainly not alone. In fact, only a small percentage of companies today…
Business card design is often overlooked simply because it’s easy to forget the important role that a business card plays in the branding and marketing process. A business card, even in this digital age, is a very powerful first impression of your company. It’s not…
Ever wonder what it would be like to shop in your favorite stores or test-drive a car from the comfort of your home? Or how about a virtual hike for the adventure seekers? Thanks to new augmented and virtual reality apps and experiences, consumers are…
Chances are if you’ve gotten involved in any online advertising or digital marketing campaigns, you’ve heard about landing pages. But for many companies not directly involved in the marketing industry, you may be wondering what a landing page is and why we use them. Traditionally,…
Think of your brand as the face of your company – it’s one of the most important assets that you have. Your brand communicates who you are, and what you do. While you might feel that branding is secondary to other facets of running a…
You’ve likely been hearing the story unfold over the last couple of months involving the data firm, Cambridge Analytica, and the harvesting of millions of users’ data from Facebook to target political ads. Unfortunately, many believe that this breach in data is really just the…
Search engine optimization (or SEO) is of vital importance for any business with an online presence. Unfortunately, when it comes to SEO, it’s not a one-and-done deal. The land of website optimizations is ever changing. Even if you had a brand new website created only…