Blog

Marketing trends are constantly changing—the most recent and extremely effective strategy is the use of Personal URLs (PURL). You may be asking yourself, what is a PURL? A Personal URL is a personal website or microsite developed for a single customer. Most PURLs are made…

Posted by Sabre in Advertising & Marketing Read More

And The Winners Are… Each year, the advertising world recognizes icons and slogans that have withstood the test of time, generated revenue and increased brand awareness—and for the first time ever, the 8th Advertising Week Walk of Fame (AW8) was decided by votes cast through…

Posted by Sabre in Advertising & Marketing Read More

The annual Comic-Con International convention in San Diego maintains the title of largest comic book and popular arts convention in the world. It has become one of the most highly anticipated events for fans and toymakers alike, attracting nearly 125,000 people this year. The population…

Posted by Sabre in Advertising & Marketing Read More

A Japanese vending machine uses facial analysis technology to determine each consumer’s age/gender. The advertising world is buzzing about the latest technology. Boston’s MBTA system is considering selling audio advertisement spots for its bus fleet. The ads would be triggered to play by GPS technology…

Posted by Sabre in Advertising & Marketing Read More

Patricia Franchi Flaherty embarked on what would become one of her life’s most important missions nearly five years ago. Today, what was once her dream, has transformed into a closely-knit organization of survivors and supporters seeking to change the face of ovarian cancer. Among the…

Believe it or not, the average American now spends more time on Facebook than they do on any other website. The draw of social games and quick access to friends makes it an ideal spot on the Internet and advertisers are quickly catching on. There…

Posted by Sabre in Multimedia Read More