Advertising & Marketing

#GivingTuesday occurs annually on the Tuesday following Thanksgiving. On this day, everyone is urged to come together to inspire generosity. After a long weekend of shopping, feasting and festivities, we are called upon to celebrate our favorite charities through donations, spreading awareness or general support….

In the fast-paced business world, it is hard to remember a time when things were ever simple. The intricate process of marketing has become, it seems, progressively more complicated in this whirlwind of an industry. Yet believe it or not, it did exist in simpler…

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Content marketing is where it’s at these days. Also referred to as branded content, sponsored content or native advertising, content marketing differs from a traditional advertisement. This new marketing strategy delivers content that is useful and entertaining, and meets a consumer need or satiates an…

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