Advertising & Marketing

In the fast-paced business world, it is hard to remember a time when things were ever simple. The intricate process of marketing has become, it seems, progressively more complicated in this whirlwind of an industry. Yet believe it or not, it did exist in simpler…

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Content marketing is where it’s at these days. Also referred to as branded content, sponsored content or native advertising, content marketing differs from a traditional advertisement. This new marketing strategy delivers content that is useful and entertaining, and meets a consumer need or satiates an…

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