Advertising & Marketing

A Japanese vending machine uses facial analysis technology to determine each consumer’s age/gender. The advertising world is buzzing about the latest technology. Boston’s MBTA system is considering selling audio advertisement spots for its bus fleet. The ads would be triggered to play by GPS technology…

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For those of you out there that don’t know what a QR code is; you are not alone. You may have run across a QR code and never realized the brilliance that lay behind the small square of black and white. While these codes look…

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Whether it’s a guest star drinking a Coca Cola, or your favorite character wearing a Nike t-shirt and driving a new Chevrolet Camaro, product placement has been a long-standing tradition in both TV shows and movies. Often this form of embedded marketing can be distracting…

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It’s no secret that social networking sites like Twitter, Facebook and MySpace are free to everyone and so they must rely on other areas to create revenue. On the Internet, fortunes are made through advertising on high-traffic sites. Clients who want to advertise their products…

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