Advertising & Marketing

And The Winners Are… Each year, the advertising world recognizes icons and slogans that have withstood the test of time, generated revenue and increased brand awareness—and for the first time ever, the 8th Advertising Week Walk of Fame (AW8) was decided by votes cast through…

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The annual Comic-Con International convention in San Diego maintains the title of largest comic book and popular arts convention in the world. It has become one of the most highly anticipated events for fans and toymakers alike, attracting nearly 125,000 people this year. The population…

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A Japanese vending machine uses facial analysis technology to determine each consumer’s age/gender. The advertising world is buzzing about the latest technology. Boston’s MBTA system is considering selling audio advertisement spots for its bus fleet. The ads would be triggered to play by GPS technology…

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For those of you out there that don’t know what a QR code is; you are not alone. You may have run across a QR code and never realized the brilliance that lay behind the small square of black and white. While these codes look…

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Whether it’s a guest star drinking a Coca Cola, or your favorite character wearing a Nike t-shirt and driving a new Chevrolet Camaro, product placement has been a long-standing tradition in both TV shows and movies. Often this form of embedded marketing can be distracting…

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