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12 Oct / Sabre Digital Creative Develops Dynamic Brand Image for Soldius1 Universal Solar Charger

MySoldiusAfter two years of unrelenting research and testing, the inventors at Holland-based Soldius1 unveiled their latest creation to the public – the Soldius1 Universal Solar Charger. The state-of-the-art Soldius1 is a consumer-use solar charger for top brand mobile products including PDAs, MP3 devices such as Apple’s iPod, Research in Motion’s BlackBerry, and cell phones from Nokia, Motorola, Sony-Ericsson, Samsung, and Siemens.

In July 2005, Sabre Digital Creative of Natick, MA was called upon by New Hampshire based distributor MySoldius to develop the brand and create awareness to the global market through various media efforts.

With a broad consumer market and a product offering free energy, Sabre developed a dynamic brand image for the product and implemented a campaign to create awareness through several message-driven marketing materials.

From product packaging and mall kiosk videos, to customized e-commerce solutions, Sabre provided a compelling message for the Soldius1 based on today’s lifestyle and energy demands. Sabre even reached the youth audience by developing ‘Soldius Sam’, an online cartoon-type character, who offers education and resources about the benefits of green energy. Future efforts currently under development include radio spots, magazine advertising and point-of-sale programs for retailers.

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