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22 Jul / Sabre Helps Drive a New Message Home for Long Auto Group

Long Automotive GroupWith the recent restructuring at General Motors, local Cadillac, Hummer and Saab dealership, Long Automotive Group turned to Sabre Digital Creative to help get the word out, “We’re here to stay!” In business since 1927, Long is the nation’s oldest Cadillac dealership and has built a reputation of being “The Cadillac of Cadillac Dealerships.” Throughout the summer, Sabre has assisted Long in repositioning its organization through brand message development, advertising and management of the dealership’s key marketing initiatives.

On Saturday, July 25th from 10am to 5pm, Long Automotive Group is celebrating their Summer Sale Event! Joining us at the event from 10am to 2pm is Boston’s favorite radio personality, Michael Graham of 96.9 WTKK, serving as honorary General Manager and helping to seal the deal on new cars by offering plenty of juicy incentives. Prospective car buyers will have an opportunity to take advantage of SUPPLIER PRICING or 0% FINANCING for 60 months on most vehicles! Total savings on some vehicles will exceed over $10,000!

You are invited to join the Sabre and Long Automotive teams at their state-of-the-art dealership to participate in this unprecedented event. Whether you need to service your car, are looking for a new one to cruise in, or just want to meet Michael Graham; join us at Long Automotive Group on Route 9 in Southborough on Saturday, July 25th. Come see the largest inventory of new and certified pre-owned cars from Cadillac, Saab and Hummer! You’ll also enjoy food from Wildfire Wings, prizes and will even have a chance to win a Plasma TV!

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