19 May / Sabre Turns Whispers Into Ovations
This year, approximately 22,000 women in the United States will be diagnosed with ovarian cancer and nearly 16,000 will die from this insidious disease. Because the symptoms are silent and easily overlooked, over 70% of women are diagnosed with advanced stages.
When Patricia Franchi Flaherty, a seven year survivor of ovarian cancer, sought to create an organization to increase ovarian cancer awareness and raise money for research, she turned to longtime friend and visionary Gary Soprano, President of Sabre Digital Creative, for guidance and direction.
With the organization’s inaugural event, the Stuart Weitzman Fashion Show & Luncheon, only months away, Sabre put forth a comprehensive branding campaign beginning with a name and identity for the foundation. In January 2006, Ovations for the Cure was introduced to potential sponsors and supporters with press materials, business systems, awareness pamphlets and promotional materials. Included in the package was ovationsforthecure.org, an interactive website that features the “Whisper Network” message board, fundraising event information, and a marketplace for donations and purchases.
“Working with Patty Franchi Flaherty to help her fulfill her dream has been an incredibly rewarding experience for all of us at Sabre,” added Todd Tesseo, Art Director at Sabre. “It has truly been an honor for us to assist Patty in her quest making Ovations for the Cure successful in its mission to help women fight back against ovarian cancer with more knowledge and earlier detection than ever before.”