23 Apr / SEO Only Begins with Website Optimization
When it comes to online content, you often hear the popular catchphrase Search Engine Optimization. That’s because SEO is critical in getting your website and your company noticed. It’s what makes your site stand out to major search engines like Google, Yahoo! and Bing, and causes them to rank yours higher than others in the same category of results. But there’s a lot more that goes into SEO than just filling the page with keyword phrases.
At Sabre, we offer a comprehensive range of SEO services. We specialize in keyword research, competition evaluation and implementation—including keyword-rich content copywriting for your website. Sabre can also improve your site’s traffic by tagging and making all media and content SEO-friendly (i.e., images, graphics, videos). We will also develop a sitemap for search engine crawlers and submit your website to be crawled by all major search engines.
That said, SEO doesn’t only involve the content of your website! Here are a few strategies you can use to boost your SEO rankings:
- Taking advantage of social media: sharing content from your site, such as blogs or articles, via links on social media profiles is a great way to drive traffic to your website. You can entice viewers to click on your links simply by using effective headlines.
- Using inbound links, also known as backlinks: it’s important to be sure your site is referenced and linked to from other places on the web. Submitting blog articles or responding to blogs that relate to your business and services will help attract more viewers. You may also be able to exchange inbound links with other relevant business websites, helping each other symbiotically.
- Engage with other users: most blogs have a comment section where you can engage the author and other readers by providing feedback and submitting links to your own website. This is a great way to boost your status as an expert in a particular field.