marketing campaigns Tag

Over the past few years, Super Bowl fans have evolved from just watching the game to savoring the commercials to interacting through all forms of social media. Food and beverage brands compete to make their snack or drink the refreshment you crave during the big…

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Turn on your television, flip through a magazine, log online and there’s Beyoncé posing for L’Oreal, Jennifer Hudson promoting Weight Watchers, and Martin Scorsese for the iPhone. A celebrity endorsement campaign can generate a buzz, distinguish a product from its competitors and connect a brand…

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It’s August, and that means students and retailers are gearing up for “back-to-school.” For stores, this time of year represents a significant portion of annual sales, and with a report released in July predicting 4% profit growth, 2012’s back-to-school shopping season is an opportunity retailers…

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Marketing trends are constantly changing—the most recent and extremely effective strategy is the use of Personal URLs (PURL). You may be asking yourself, what is a PURL? A Personal URL is a personal website or microsite developed for a single customer. Most PURLs are made…

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And The Winners Are… Each year, the advertising world recognizes icons and slogans that have withstood the test of time, generated revenue and increased brand awareness—and for the first time ever, the 8th Advertising Week Walk of Fame (AW8) was decided by votes cast through…

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A Japanese vending machine uses facial analysis technology to determine each consumer’s age/gender. The advertising world is buzzing about the latest technology. Boston’s MBTA system is considering selling audio advertisement spots for its bus fleet. The ads would be triggered to play by GPS technology…

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