marketing campaigns Tag

And The Winners Are… Each year, the advertising world recognizes icons and slogans that have withstood the test of time, generated revenue and increased brand awareness—and for the first time ever, the 8th Advertising Week Walk of Fame (AW8) was decided by votes cast through…

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A Japanese vending machine uses facial analysis technology to determine each consumer’s age/gender. The advertising world is buzzing about the latest technology. Boston’s MBTA system is considering selling audio advertisement spots for its bus fleet. The ads would be triggered to play by GPS technology…

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Whether it’s a guest star drinking a Coca Cola, or your favorite character wearing a Nike t-shirt and driving a new Chevrolet Camaro, product placement has been a long-standing tradition in both TV shows and movies. Often this form of embedded marketing can be distracting…

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