Digital Assistants Become Marketing Machines Since the introduction of voice-automated devices like Siri on iPhones or Alexa on Amazon Echo, brands have been able to adapt to this technology and develop apps that enable users to consume information about their brand using only their voice….
A picture says 1,000 words. What those words are, depends on the nature of the photograph. When attaching photos to advertising campaigns, it is vital that the imagery relays the exact message that you are trying to convey to your target audience. The photo in…
In the ever-growing world of online and mobile accessibility, marketing to mass amounts of consumers has never been easier. Yet, are generalized messages truly what win people over? McDonald’s would say no, and based on the success of their marketing strategy, they may be right….
There are close to 650 million active registered users on Twitter and over 1.4 billion monthly users on Facebook. These social media platforms, among many others, are a great way to drive traffic to your website and affordably build a community with your target audience….