target audiences Tag

Content marketing is where it’s at these days. Also referred to as branded content, sponsored content or native advertising, content marketing differs from a traditional advertisement. This new marketing strategy delivers content that is useful and entertaining, and meets a consumer need or satiates an…

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Turn on your television, flip through a magazine, log online and there’s Beyoncé posing for L’Oreal, Jennifer Hudson promoting Weight Watchers, and Martin Scorsese for the iPhone. A celebrity endorsement campaign can generate a buzz, distinguish a product from its competitors and connect a brand…

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A Japanese vending machine uses facial analysis technology to determine each consumer’s age/gender. The advertising world is buzzing about the latest technology. Boston’s MBTA system is considering selling audio advertisement spots for its bus fleet. The ads would be triggered to play by GPS technology…

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