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20 Mar / Vehicle Advertising: It’s a Wrap!

Why you should seriously consider street smart advertising.

Vehicle Advertising

Photo Credit: 3M

Vehicle wraps are mobile billboards offering up thousands of visual impressions each day for just a fraction of the cost of television or radio advertising. They also offer the most impressions per dollar over any other advertising medium; making vehicle wraps a super cost-effective marketing tool.

Vehicle mobile marketing can put your business in front of [or beside or behind] highway drivers, smack in the middle of densely populated urban streets and sidewalks, purposefully positioned in parking lots chock-full of your prospective customers, or craftily displayed at events that attract your target audience. And passersby can’t turn off the message on a vehicle like they can on a TV, radio, tablet or cell phone. Your ad is displayed 24/7, often in an environment that is refreshingly uncluttered, offering invaluable attention to your message and making brand recall very high.

The Outdoor Advertising Association of America reports that one vehicle wrap can generate between 30,000-70,000 impressions daily and that upwards of 95% of Americans are reached by media targeting vehicle drivers and passengers! Fleet vehicle advertising can expand name recognition 15 times greater than any other form of advertising.

Another beauty of vehicle mobile marketing is that it offers complete flexibility—you can parade anything from a simple company logo and text/graphics all the way up to a fully wrapped vehicle or even a fleet of vehicles. There is a vehicle advertising plan for every budget!

There are several important considerations when contemplating vehicle graphics and wraps:

  • How many hours a day and for what length of time will the vehicle be on the road?
  • What message are you trying to promote? A short-term promotion or a long-term branding campaign?
  • Consider the color of the vehicle. Can that be made to work with the design?
  • Are windows a consideration? Is it acceptable to cover the windows with a perforated material [material that you can see through]?

Take your advertising to the streets! Call Sabre today (508-652-0012) to help plan your next vehicle wrap and get a BIG BANG for your advertising buck!

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