With the end of year in close site, many businesses are well underway mapping out their marketing strategy for 2019. A significant part of that strategy is likely to include search engine optimization or SEO. Each year we see new tactics, changes in algorithms, and…
One of the many critical elements of ranking well on search engines is ensuring that your website is getting inbound links. Also referred to as backlinks, an inbound link is when another company creates a hyperlink on their website that sends a visitor to your…
The sleeping giant has awoken. Coming in just a few paces behind Google and Facebook ads, Amazon is now the third largest digital ad seller, and it seems like they may just be getting started. Product marketers are already beginning to form teams specific to…
Has your company been balancing its content strategy with eye-catching visuals? You may have heard the phrase “visual storytelling” being tossed around in different business and marketing circles, but have you ever wondered what all the hype is about? We’re going to break down what…
Have you ever wondered what all the different parts of a URL really mean? Sure you’ve seen and clicked on your fair share of website links, but did you know that each part of the URL has it’s own function and purpose? URL is a…
While Google ads used to be the standard in online advertising, we’ve seen a significant rise here in Facebook ads over the last few years, which has created some questions as to which platform is best for advertising. The short answer is that it depends….
Have you listened to any great podcasts recently? People around the globe are flocking to podcasts as a source of inspiration, education and a great way to pass the time while on the road, at home, or at the gym. Did you know that podcasting…
Try an online search on just about any marketing topic, and you’re bound to find a few contradictory or too good to be true results. While it would be great if we lived in a world where all efforts brought about instant success, or there…
We all love the experience of having a customer recommend our services or products to their friends or family. Even better is when those recommendations turn into new customers. In today’s marketing landscape, referral programs are an essential element of a well-balanced marketing strategy, to…
You know you need customer feedback to improve your products and services, but you also know what it feels like as a customer to get that generic request to fill out a survey. So what’s a savvy business to do when it comes to this…