After a rocky year for some in digital marketing, including fake news scams on social media and large-scale data breaches, it’s safe to say that everyone is looking forward to a more positive year for digital marketing and advertising at large. Brands everywhere are trying…
Website attacks are a threat for all business sizes, not just large corporations. Studies have shown that 43% of cyber attacks are aimed at small businesses! With startling statistics like this, we’d like to remind you to make website security a top priority in the…
When it comes to selling your products online, there is a multitude of considerations to make concerning design, development and security for your online store. With most of our world now connected via smartphones, mobile shopping has become a cultural norm. In fact, according to…
Could your emails use a few improvements to keep your subscribers engaged, or are you just starting out with your email marketing program and need a guide on best practices? The truth is, with 269 billion emails flooding into inboxes daily around the globe, the…
With over 500 million professionals on LinkedIn, it’s no wonder that this social media giant has become the #1 platform for building brand awareness and generating more qualified leads for your company. While there are many other social media platforms with masses of different marketing…
With the end of year in close site, many businesses are well underway mapping out their marketing strategy for 2019. A significant part of that strategy is likely to include search engine optimization or SEO. Each year we see new tactics, changes in algorithms, and…
One of the many critical elements of ranking well on search engines is ensuring that your website is getting inbound links. Also referred to as backlinks, an inbound link is when another company creates a hyperlink on their website that sends a visitor to your…
The sleeping giant has awoken. Coming in just a few paces behind Google and Facebook ads, Amazon is now the third largest digital ad seller, and it seems like they may just be getting started. Product marketers are already beginning to form teams specific to…
Has your company been balancing its content strategy with eye-catching visuals? You may have heard the phrase “visual storytelling” being tossed around in different business and marketing circles, but have you ever wondered what all the hype is about? We’re going to break down what…
Have you ever wondered what all the different parts of a URL really mean? Sure you’ve seen and clicked on your fair share of website links, but did you know that each part of the URL has it’s own function and purpose? URL is a…