Countless brands across multiple industries put a sizeable focus on collecting and showcasing customer testimonials. After all, why not let your already happy customers tell the story of your brand? For the most part, consumers look to reviews and testimonials as a way to really…
While live video remains a focus of attention on many social media platforms, you may not be hearing about it as much in the marketing world. We’re going to take a look at the current state of live video marketing and whether or not you…
Not so long ago it would have been hard to imagine travel without a hotel, or public transportation without a taxi. But as we have seen, there are new brands disrupting the status quo of multiple, billion dollar industries. You may be wondering how these…
There’s a big push for brands to adopt more eco-friendly practices. You may already know that one of the common defining traits of both the millennial generation and Gen Z’ers is to peel back the layers and get to know more about the inner workings…
Marketers across the globe have dedicated a tremendous amount of time to researching and analyzing the different generations and how to best reach them through unique and targeted marketing strategies. And just when it seems we’ve started to figure out the millennial generation, it’s now…
By now your company has likely established its own protocol when it comes to social media marketing. You’ve heard the statistics, done the training and you understand the power of social media and how it impacts your brand. But over time, while the extremely fast-paced…
If you’ve recently been checking out other businesses on Facebook or chatting with friends through Facebook Messenger, you may have noticed the upswing of automated conversations from brands with whom you are connected. Often, these messages are a means of reaching out to customers or…
The digital world we live in today creates a lot of noise. With statistics showing that we’re likely exposed to more than 5,000 ads per day, one of the greatest challenges for marketers becomes the ability to reach their target audience through all the noise….
After a rocky year for some in digital marketing, including fake news scams on social media and large-scale data breaches, it’s safe to say that everyone is looking forward to a more positive year for digital marketing and advertising at large. Brands everywhere are trying…
Could your emails use a few improvements to keep your subscribers engaged, or are you just starting out with your email marketing program and need a guide on best practices? The truth is, with 269 billion emails flooding into inboxes daily around the globe, the…