Sabre History

Adaptive. Innovative. Responsive.
From a Video Production to a Full-Service Not-Just Advertising & Digital Creative Agency…

In the Spring of 1985, nothing stood in the way of our long-term vision as an audio, video and film production initiative by producing and directing high-end 35mm film projects in Dolby® Surround Sound.

In 1986, Sabre worked directly with the folks from Disney in Anaheim, California, about interfacing a hot new digital audio product, the dbx Digital Audio System for Disney’s new 3D Captain EO show, starring Michael Jackson, directed by Francis Ford Coppola, and produced by George Lucas. Sabre gained a great deal of knowledge about 3D digital audio and video presentations and how they worked. Captain EO was shown at Disney theme parks from 1986 through the 1990s. (The attraction returned to the Disney theme parks in 2010, as a tribute after Jackson’s death.) It didn’t take much longer before Sabre expanded their repertoire even further and started creating unique business identity systems and creative advertising campaigns for a variety of industries.

Now a multifaceted, full-service boutique digital creative agency, Sabre enables companies to strengthen through digital creative, advertising, graphic design, brand identity, website design and web development, printing services, video production and interactive media. Our telling image is a strong indicator of how we’ve grown over time. While our services have expanded over the past 30 years, two things certainly haven’t changed: Our commitment to helping our clients reach their target audience with first-class product quality, and delivering the significant, measurable results they want…and need.