The digital world we live in today creates a lot of noise. With statistics showing that we’re likely exposed to more than 5,000 ads per day, one of the greatest challenges for marketers becomes the ability to reach their target audience through all the noise….
consumer behavior Tag
09 Aug / Brand Loyalty: Is It Really Dead?
If you’re reading some of the articles out there on changes in consumer behavior, it’s easy to think that the entire concept of brand loyalty is dead. After all, 90% of common household goods brands like Bounty paper towels or Tide detergent were seeing a…