Sabre Thinking

16 Jul / The Many Faces of Website Development

When it comes to website development, you may be faced with several options. Do you go with an independent designer? Maybe a do-it-yourself template? Or is it best to hire a web development firm? It’s important to fully weigh your options before making this pivotal decision.

DIY Templates
If you are going the route of a DIY template, keep in mind the importance of brand image maintenance. Your company brand should not only reside in the website header, but should be carried throughout the entire page design (navigation, color palette, typography, etc.). Most site templates limit the amount of customizations available to those without web programming knowledge, making it difficult to customize without the help of a professional coder. An even bigger issue to consider is how that template will grow with your company. It may require further work by an experienced coder in order to stay up-to-date and relevant in the ever-changing world of technology we live and do business within.

Independent Designer
Although they may be less expensive, independent designers do not always have the resources to get the job done right and on time. What’s worse is they can often disappear when new opportunities become available to them. If a higher-paying client or full-time job offer comes along, you may find yourself designer-less and starting from scratch.

Web Development Firm
Established web development firms have the resources to offer custom solutions, and will be around to help maintain and update your website. They also have a larger talent pool to accommodate everything on your wishlist—including custom programming, copywriting, concierge services and hosting.

Sabre has been around since 1985 and has the professional skills and resources to build your site from the ground up. Rest assured that the work will be delivered on time and that the Sabre team will be available when it’s time to make changes or adjustments in the future.

To learn more about Sabre’s web design and development services and our complete SEO solutions or to request a free quote, call us at 508-652-0012.

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